The French luxury brand, Chanel’s 2017 S/S eyewear advertising campaign has invited Lottie Moss to be its woman-of-the-star.
Along with Willow Smith, Lottie Moss is Chanel’s new face. In the new eyewear advertising campaign whose theme is called ” Chanel’s statistics center”, Lottie Moss has transformed herself into a “queen in the realm of number” , styling feminine charisma and futuristic mystery with Chanel’s unique collections.
Chanel’s 2016 A/W advertising campaign is a fully illustration of the fashion giant’s artistic insight and aesthetic sensation.
All the models in the advertising campaign show up their mysterious appearance against a dreamy backdrop, creating a sense of virtual. The clever combination of emojis, accessory ,colors has presented somewhat unique and innovative fashionista charisma.
As a leading fashion giant in the eyewear industry, Chanel has never stopped its marvelous effort in the pursuit as for eyewear . Its recently released Chanel Coco Chain Eyewear Collection is a grand tribute to its clever combination of the classic design with bold new elements. For the Chanel’s new eyewear items, besides its characteristic brand signature embed on the side, the innovative and dazzling chain design element has also secretly stolen many fashion lovers’ heart.
Have a a look at Chanel’s Chanel Coco Chain Eyewear Collection below:
Willow Smith and Chanel has initiated another phenomenal cooperation in Chanel’s 2016 Fall Eyewear Campaign. It is not the first time that we saw this flaunting fashion brand and the 15-year-old edgy fashion idols clanked together. Earlier before,Willow Smith has made her dazzling appearance designed by the luxury label at Met Gala in May.This time,by starring Chanel’s latest eyewear campaign,Willow Smith infuses unbending energy and popping vitality to the eyewear.
The whole video campaign features classic black and white color, while Willow Smith wanders off with Chanel’s brand new over-sized eyewear,exuding her fresh personality and unquestionable confidence. Besides the over-sized Chanel eyewear,there are also various fashion elements showing up: the black leather belt embed with two rhinestone shapes,Willow Smith’s charming cat eye and black-colored shiny lip ,the feminine bow and classic Chanel ribbon tied boldly on her hair,which better represents Chanel’s vast fashion realm.
It is also unquestionable why Chanel invited Willow Smith to be her new fashion icon. As a classic young talented female, Willow Smith speaks her generation’s spirit out: daring to try,never stay behind and always lusts for the challenge…..Chanel is always trying to make these sounds clearly heard and now it is the right time with a right person.
Sunglasses is not only used in the summer for fashion people, from the perspective of fashion styling, blocking the eyes to keep some mysterious feeling even more attractive. from a practical point of view, in addition to blocking ultraviolet light can block the wind, blocking the fog, blocking the black eye mask when you get up too late to make up, it is time for you to own a new sunglasses.Do you have your favorite style in mind? Cateye or pilot, of course, is classic and not easy to outdated in eyewear industry. But if you want a change of taste, may wish to try the lastest SHIELD trend in 2015, it emerged the coolest Sunglasses styles: Shield Sunglasses! Pioneer sense, future sense, sense of movement…… Put it on, you might be able to act in a science fiction movie.
According to the shape of lenses and frames to differentiate, sunglasses can be divided into more than 20 kinds, and SHIELD SUNGLASSES is kind that full of sense of movement and a sense of the future. Its characteristic is on both sides of the lens is no longer separated by frame, but together, or even if the reserve the frame, frame part of the nose bridge and frame are made as a whole board, and more wide, with the nose clip hidden in the rear of the lens. This design allows the overall line of sunglasses more smooth and coherent, and then with the “brush” – like straight on the edge or color reflective mirror, the most cool players or science fiction film in the leading role must be it!
In the 2015 fashion show, 3.1 Phillip Lim use the blue mirror SHIELD SUNGLASSES to match the same color of metallic luster sense of fashion collocation, create future pioneer sense urben girl. Celine also make a fashion women in a black coat who wearing a colored Shield Sunglasses looks more unusual. Chanel add a piece of white board for the sunglasses , which makes it looked very interesting.