Giorgio Armani Launches 2016 Spring/Summer Eyewear Collection.

Giorgio Armani’s 2016 spring/summer eyewear collection feature wonderful aestheticism and distinctively eternal fashion savor,shaping transcendent and  unique styles which no other brands can dare  to compare.

Giorgio Armani's 2016 spring/summer eyewear collection-1
Giorgio Armani’s 2016 spring/summer eyewear collection-1
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Giorgio Armani’s 2016 spring/summer eyewear collection-2

The freshly-debuted eyewear constitutes multiple eyewear frames highlighting special fashion styles. All are  made out of high-quality material such as OX horn and wood which are totally outstanding in texture aspect,to some extent,fully exuding the perfect-matched design pursuit and expertly priceless craftsmanship.

It is said that the new items’ main inspiration come from the colorful cloth  material flaunting in the fashion show.The sleek arms and smooth lines are  dedicated  to exuding the products’ femininity facet and charming image. Giorgio Armani this time pays great attention to the detail outlining,which also represents its own brand essence.

Giorgio Armani Launches 2016 Spring/Summer Eyewear-1
Giorgio Armani Launches 2016 Spring/Summer Eyewear-1
Giorgio Armani Launches 2016 Spring/Summer Eyewear-2
Giorgio Armani Launches 2016 Spring/Summer Eyewear-2
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Giorgio Armani Launches 2016 Spring/Summer Eyewear-3
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Giorgio Armani Launches 2016 Spring/Summer Eyewear-4

Different Eyes,Different Lives–Giorgio Armani ‘s “Frames Of Life” Advertising Campaign.

Unlike the routine fashion brand’s advertising campaigns which feature famous models and stunning accessories,Giorgio Armani ‘s  “Frames Of Life” Advertising Clip has  aroused a lot of attention in the eyewear industry with its unique content and photography angle.

This fashion brand has tried to interpret the eyewear fashion from the daily life’s perspective,infusing the untouchable aesthetic pursuit into material reality.In the video,five person existing in different kinds of industry are invited to tell their stories: designer,dancer,food blogger,filmmaker and Rodeo girl. The  respective eyewears  they  choose to some extent represents their precious live moments and their conception for  beauty,thus constructing this special “Frames Of  Life”.

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People in “Frames Of  Life”.

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To the designer,the eyewear  frame of life is to be inspired from the nature, to imitate and follow the instinct,thus creating and innovating beauty.

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The food blogger says: ” the joy of life lies in the process of cooking”.

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“The harmonious posture and elegant dancing movements  are the ultimate beauty for me”,to the dancer, the beauty is to dance.

 

CUTE STYLE OF CHROME HEARTS EYEGLASSES

Cute.
This circular CHROME HEARTS glasses appears light and lovely, unlike the heavy style this popular eyewear brand used to be. Suitable for fashionable young woman.

chromehearts
chromehearts

chromehearts

chromehearts